publication
Blog
Verified notes on how PRISM actually builds, governs and ships — not a generic AI blog. Hebrew and English, each with its own stable article URL.
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How PRISM Builds Itself
Inside the eight-stage build standard and the four human gates that govern a self-improving AI company — with a same-day example of the loop closing itself.
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Why AI Creative Tools Should Show Their Work
A working thesis on process transparency in AI-native creative tooling: the run record — real cost, real duration, real provenance — as the product, not the fine print.
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We Checked Whether Our Own Site Was AI-Ready. It Wasn't.
We set out to measure whether AI engines cite us. Instead we found a problem that comes first — our site answered "all good" to every URL that did not exist. Here is what the audit found, and the five fixes.
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Write HTML, Render Video: What HeyGen's HyperFrames and Runway's Model Router Change
Two moves in one week: HeyGen open-sourced a code-defines-video renderer, and Runway turned its SDK into a multi-model router. The more useful story is the defect both they and we kept hitting — a render that reports success over a wrong artifact.